Advertising Theory
Today I have learned that there is a lot more to advertising than meets the eye. I learned about it by doing a task that allows us to make an original advert for a make believe product. through this we learnt the difficulties of choice when you need to decide on what colour to use as well as how we are going to present it. such as if it needs to be presented to toddlers the advert needs to be colourful but then you would need to think of the secondary audience group that could be linked to the original target group. this secondary one would be the parents of the toddlers so we would need to make the produce healthy or at least appear healthy.
The image to the right is the actual bar itself and the packaging for the bar. As said in the previous paragraph we had SpongeBob in the centre of the package with the circle to try and recreate the end part of the intro song for SpongeBob Square Pants were he appears and plays the flute with his noise.
Then we decided to have 6 free toys where you can get one of them after buying one of the packs of four. there are two reasons behind this the first one is for the toddlers having extra incentive to pester there parent to buy it. The second one reason would be the people with ether a minor or a major case of OCD because with this can of personality they would have an urge to collect them all also notice on the picture that we didn't add any type of design for the toy. This is because it would have an element of randomness as well as the consumer having no idea on what they look like and so they can't spend their money on a site like eBay just to finish off there collection.
Really good task, you came across as confident and informed. good job!
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